“To niche or not to niche”: That’s the question every freelancer must ask as they start their businesses. But all too often we resist the idea. When you’re starting out, it seems ludicrous to turn prospects away because they don’t fit your ideal client profile. And if you’re doing well as a generalist, you may […]
About Kathryn Aragon
What Are the Top Challenges Holding You Back as a Solopreneur?
I’ve been a solopreneur since 2005, and I can honestly say, though all the ups and downs, I’ve loved every minute of it. The Solopreneur Life is an amazing way to take control of your life and build something you’re proud of. Quite possibly, it’s the ONLY way. Going solo gives you freedom that you […]
Prospecting Red Flags (Cartoon)
Tired of navigating prospecting, client care, and business growth alone? Join the Hub. You work solo, sure, but you should never have to go it alone.
Designing Your Solopreneur Website (9 Tips)
It’s safe to say that there are more websites than people on earth. It can be daunting when starting from scratch and designing your own website for the first time. There are so many different elements to consider: colors, fonts, layout dimensions, content, and more. How do you make sense of it all? To help, […]
10 Smart Content Marketing Tips for Solopreneurs
Ready to grow your solopreneur business? For many solopreneurs, content marketing works better than outbound marketing for generating leads. The cost of blogging is 62% lower, and it generates three times more leads. That said, you need a strategic plan to get the results you want. Keep reading for 10 content marketing tips for growing […]