The past two years have left millions of people around the globe struggling to make ends meet. Hours were cut and jobs were lost, forcing many people to find alternative ways to survive. Having a side hustle has become a popular way of supplementing income, and some people have even turned their second job into […]
Blog
13 Hidden Benefits of Networking for Solopreneurs
How often have you heard, “You should network more!” Maybe it’s even your own inner voice shouting this at you. (Isn’t that inner voice our worst critic?) Let me be the first to say, “Stop should-ing on yourself!” Now, that’s not to say those voices are wrong. There are numerous benefits of networking for businesses […]
5 Marketing Tips from the World of Movie Marketing
Looking for marketing tips for small business and solo businesses? Look no further than Hollywood. Sure, movie production companies have big marketing teams and even bigger budgets. But we can glean a lot of marketing tips from movie launches. Think about it… A movie launch has to consider four key elements: The timing of its […]
To Niche or Not to Niche: That’s the Question
“To niche or not to niche”: That’s the question every freelancer must ask as they start their businesses. But all too often we resist the idea. When you’re starting out, it seems ludicrous to turn prospects away because they don’t fit your ideal client profile. And if you’re doing well as a generalist, you may […]
How to Get Started with Video Marketing (5 Tips)
To grow and expand your small business, you need to stand out. And one of the best ways to do that is with video marketing. Using videos to promote or market brands or products isn’t new. The first company to do video marketing was Bulova. The watchmaker ran its video commercial in 1994 in New […]