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13 Hidden Benefits of Networking for Solopreneurs

November 11, 2021 by Michele Peterson

How often have you heard, “You should network more!” Maybe it’s even your own inner voice shouting this at you. (Isn’t that inner voice our worst critic?) Let me be the first to say, “Stop should-ing on yourself!” Now, that’s not to say those voices are wrong. There are numerous benefits of networking for businesses […]

5 Marketing Tips from the World of Movie Marketing

November 9, 2021 by Dina Marovich

Looking for marketing tips for small business and solo businesses? Look no further than Hollywood. Sure, movie production companies have big marketing teams and even bigger budgets. But we can glean a lot of marketing tips from movie launches. Think about it… A movie launch has to consider four key elements:  The timing of its […]

To Niche or Not to Niche: That’s the Question

September 22, 2021 by Kathryn Aragon

pie with one piece cut out

“To niche or not to niche”: That’s the question every freelancer must ask as they start their businesses. But all too often we resist the idea. When you’re starting out, it seems ludicrous to turn prospects away because they don’t fit your ideal client profile. And if you’re doing well as a generalist, you may […]

How to Get Started with Video Marketing (5 Tips)

September 14, 2021 by Shawn Byrne

close-up of camera with woman in preview screen

To grow and expand your small business, you need to stand out. And one of the best ways to do that is with video marketing.  Using videos to promote or market brands or products isn’t new. The first company to do video marketing was Bulova. The watchmaker ran its video commercial in 1994 in New […]

What Are the Top Challenges Holding You Back as a Solopreneur?

September 8, 2021 by Kathryn Aragon

woman scaling a steep rock wall

I’ve been a solopreneur since 2005, and I can honestly say, though all the ups and downs, I’ve loved every minute of it. The Solopreneur Life is an amazing way to take control of your life and build something you’re proud of. Quite possibly, it’s the ONLY way. Going solo gives you freedom that you […]

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