“To niche or not to niche”: That’s the question every freelancer must ask as they start their businesses. But all too often we resist the idea. When you’re starting out, it seems ludicrous to turn prospects away because they don’t fit your ideal client profile. And if you’re doing well as a generalist, you may […]
To grow and expand your small business, you need to stand out. And one of the best ways to do that is with video marketing. Using videos to promote or market brands or products isn’t new. The first company to do video marketing was Bulova. The watchmaker ran its video commercial in 1994 in New […]
I’ve been a solopreneur since 2005, and I can honestly say, though all the ups and downs, I’ve loved every minute of it. The Solopreneur Life is an amazing way to take control of your life and build something you’re proud of. Quite possibly, it’s the ONLY way. Going solo gives you freedom that you […]
I have been trying to write this post for three days now. No… four. Even the draft was started three different times. I know what I want to say. But I am struggling with how I want to say it. Logically, I’ve done everything else BUT actually write. You know, the thing I have dedicated […]
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