Here’s How to Start Your Own Business and (Finally) Enjoy the Solopreneur Life
Have you thought about (someday) starting our own business — only to stop short because you’re worried about leaving the so-called security of a 9-to-5 job?
So you suck it up…
Trade in your time and loyalty…
While spending every spare minute scrolling through job listings, and mass-sending resumes to anyone and everyone who says “We’re hiring”…
All because you believe it’s the best way to take care of your family and keep a roof over your head?
Maybe the pandemic has left you in its wake. You’re laid off and struggling to get a job.
Sure, you’re open to the idea of starting your own business, but right now, you just need to know you can put food on the table.
Getting a job has always been seen as the “responsible” thing to do, the “safe” path.
But 2020 is giving us another perspective.
No Job Will Ever Be a Security Blanket!
The last year proves it. When times get tough, we immediately see layoffs, demotions, and pay cuts — all aimed at protecting the company.
But who’s protecting you?
Where’s your security?
When the pandemic hit, 8 million Americans slipped into poverty.
The only people who thrived in 2020 were billionaires — people who control their own destiny because they own their own company. They didn’t struggled at all. In fact, they boosted their wealth by $845 billion (that’s 30% growth) in just six months.
Meanwhile their employees were sent home with no prospects in one of the worst recessions we’ve ever experienced.
It’s time we wake up to the fact that there’s more risk in staying in your full-time job than in following your dream.
Your employers don’t want you to know this! They need you to be there when they’re ready to hire. But they will always want you on their terms.
So they control your income.
They control your career ladder.
They control when, where, and how you work.
A new job, making someone else rich, is NOT the answer.
It puts you at the mercy of yet another organization that will lay you off without a second thought if the economy continues to crumble.
The answer is to wake up to the reality that you’ve already got what it takes to create your perfect job.
My friend, it’s time to stop looking for opportunities, and…
Create Your Own Opportunity
It’s time to say goodbye to bad interviews, rude bosses, and ugly office politics.
The perfect job is waiting for you, and in just a minute, I’ll tell you how to secure it.
But let me assure you…
You CAN have it all:
- Financial security
- Unlimited earning potential
- Freedom, both professionally and personally
- Respect from your peers, your family, and your friends
- Control of your life and time
All you need is the courage to take one step forward into your new future.
Let me introduce myself…
I’m Kathryn Aragon, the founder and CEO of Kathryn Aragon Media and Solopreneur Life.
Ten years ago, I said goodbye to my corporate job to start my own solopreneur business.
That’s a day I’ll never forget!
As I left, my coworkers wrung their hands and shook their heads. If there was a career suicide hotline, they would have been dialing in to do an intervention.
“What will you do?” They kept asking.
But I knew I wasn’t losing a paycheck. I was just trading it in for something bigger.
Sure I was nervous.
I was also excited.
The next day, I proudly hung my shingle as a freelance copywriter. I knew I had the skills and portfolio to succeed, if I could just get things off the ground.
Then I sat at my desk…
First day “on the job”…
“What now?”
I didn’t have a clue. I felt lost… nervous…
It had been easy coming into an established company, picking up the reigns of a new job, and keeping the wheels turning. But now, how would I build that momentum for myself? How would I start from zero?
That day, I decided that whatever I had done for my employer, I would do for myself. It wasn’t everything I’d need, but at least it was a start. And it turned out to be a good start. Within a few weeks, I had my first client.
Exciting right?
And terrifying, all at the same time.
Because honestly, though I knew how to put together a marketing campaign, and I knew how to deliver the service I was selling, I didn’t know what I was doing.
I knew I needed to treat my client-work as a business, but I didn’t know what I didn’t know.
Fast-forward ten years.
Today, I’m the founder and CEO of a respected agency. I’ve got a powerful network of CEOs, thought leaders, and professionals. If I ever need anything, all I have to do is reach out to one of these amazing people — because the momentum is there.
I’m going to be honest with you…
When I started my own business, I never imagined I would build the business I now run. In some ways, I feel lucky. Because I know the average person who quits their job to go solo will have to give up, tuck their tail between their legs, and find a job within a few years.
For full disclosure, I’ve also taken a few full-time jobs over the years. But I’ve done it strategically, not because I had to.
I’ve taken jobs because the opportunity would help me take my authority and skills to another level, not because I wasn’t making it on my own.
Real Success Is This: Calling the Shots in Your Career and Life
Since that day I walked out of my cubicle and shook the dust off my feet, I’ve called the shots on my career. If I like a client or a job, I take it. If I don’t, I can pass.
Because I’m not just a freelancer. I’ve built my brand as a Standout Solopreneur.
My only regret is that I wasn’t able to do it faster. What might I have built if I had found a coach or mentor who could teach me the things I’ve had to learn on my own — all of it the hard way?!
But when I was getting started, the resources simply weren’t there. And those that were, I couldn’t afford.
Sadly, today, it’s not too different.
When I Google “start your solopreneur business,” I get a list of 10 things that honestly have nothing to do with getting clients and making money.
You’ll see tips like:
- Conduct market research — with no guidance on how to do it.
- Write your business plan — with no template or instructions.
- Fund your business. This one is pure fluff, because I started my business with no funds at all.
You get the idea. That information is good for getting your business legally set up, but it’s not going to help you market your business, line up good clients, and grow your income.
And yes, there are courses and coaches galore. But you’ll pay tens of thousands of dollars for them. If you’re like I was, that’s not even an option.
Without This Information, You’ll Struggle Just Like I Did
What happens when you see that a road has washed out?
Let’s say you manage to get through to the other side. Do you just sit back and watch as other people drive over the edge? No, you warn them.
As a young business owner, I’d have loved to have someone warn me about all the potholes and detours I would run into. With the right help, I could probably have skyrocketed my business right out of the gates.
I had the experience and the portfolio. I just didn’t have a roadmap.
So I had to learn everything the hard way: trying to find the right tools, testing so-called best-practices, and floundering every step of the way.
I’m a big believer in paying it forward. I’m also a sucker for a good system.
Every time I figure out an important aspect of my business, I deconstruct what worked and create a checklist for myself. That keeps me from making the same mistakes over and over again.
It also gives me a solid resource that I can use whenever someone comes to me who’s at the same crossroads that I was at 10 years ago. All I have to do is hand them the map, and they’ve got a shortcut with easy roads leading to their destination.
No guesswork. No worries. They can confidently solve their problem and move on to more important issues.
That’s the kind of help I wish I’d had when I was starting out.
Which is why I’ve pulled together all my checklists and hard-learned lessons in one place, and I’m offering it to you today.
This unique training program walks you step-by-step through the process of turning your skills and knowledge into a real, profitable solopreneur business.
If you’re just thinking about starting your business, this will lay the foundation you need for rapid success.
If you’ve already launched but are struggling to get clients and build your authority, it will help you figure out what’s missing, so you can reach your goals quickly.
Standout Solopreneur: Leverage Your Knowledge and Experience for Profits and Freedom
If you’re ready to start your solopreneur business, or if you’ve already started but, like me, you’re sitting at your desk wondering, “What now?” — this is for you.
Standout Solopreneur will help you build a foundation for your business, so you can easily attract clients who are willing to pay for your skills and services. And because you’ll be building more than a business — you’ll be building a brand that’s worth something in itself — you’ll be able to grow your business year over year.
No more dead-end job that puts you at the mercy of other people’s whims…
And no more hand-to-mouth existence…
You’ll be able to quickly move through your start-up months, and create the name recognition and credibility you need to meet (or even exceed) your financial goals, so you can bask in the freedom and pride of running your own solopreneur business.
All it takes is 7 days. And that’s if you just do one lesson a day.
Here’s Everything You Get as a Member of Standout Solopreneur
You get seven in-depth training videos, each of them building on the last, show you how to:
- Find Your Big Idea
- Clarify Your Vision
- Vet Your Idea
- Create Your Messaging
- Plan Your Revenue
- Create Your Marketing Plan
- Create Your Authority Plan
In each lesson, you get a clear explanation of what you need to do and how to do it.
You also get the Standout Solopreneur Student Workbook, which is where you’ll do your homework.
When you’ve completed your training, your workbook is now your written business plan, documenting your business, revenue, marketing, and authority plans.
If you were to hire a consultant to create your business plan for you, it could cost $5,000, $10,000, or more. Large corporations often pay as much as $50,000 for a strategic plan that lays the foundation for their growth.
Yours will come together effortlessly — because you’ll put it together one piece at a time as you complete the Standout Solopreneur training.
It’s like having a business coach working with you one-on-one as you set up your business.
So you won’t have to worry about not knowing what you don’t know, like I did.
I fill in the gaps for you, streamlining the process of building your business foundation. What took me a decade to build, you’ll be able to build in a week.
But I know there’s more to making your business profitable than just getting a good start. You need to be clear on what you’re trying to build — where you want your business to go long-term. And you need to get your mindset right.
So I’m including some very special training as a bonus.
First, to make sure you know how to think about your business long-term, I’m giving you my all-new Authority Journey™ audio training, a $97 value.
In this training, you’ll learn the 5 stages of the Authority Journey, which, whether you know it or not, you’re already on.
It will help you identify where you are on your Journey and what you need to do to level up and quickly establish yourself as a thought leader in your space.
That’s going to help you find the gaps in your skills and identify the authority tasks that will help you achieve your goals.
Second, you’ll get my mastermind training, Solopreneur Mindset of Success, a $149 value.
Here, you’ll learn the key attributes of a success mindset, plus “Rules to Live By” for running your business like a pro.
Together with these bonus programs, you’ll have all the training you need to lay a solid foundation for your business, uplevel your authority, and run your business like a pro.
At the end of this valuable training, you’ll have:
- A detailed business plan that will lay out the exact strategies you’ll use to launch and grow your solopreneur business.
- The worksheets I developed for my own business to plan and track my income. With these, you’ll know where you stand financially at all times.
- A revenue plan for achieving your income goals, and ideas for how to create multiple streams of income.
- The daily impact activities that will keep you top-of-mind with your prospects and clients.
- A list of authority activities that will boost your authority in your space (these are the things that make you stand out in a crowded market).
- The messaging you need to easily explain what you do and why it matters, so it’s easy to convert prospects into paying customers.
What took me ten years to learn, you’ll learn in just 7 days…
Because it’s all been distilled into a simple, streamlined process that covers everything you need: from what your business is really about and how to talk about it… to how to create a steady stream of income that you can count on… and even how to position yourself as a trusted authority.
So when your clients have a choice of you or someone else, you’re the obvious choice.
These are the lessons that would have saved me years of struggling and hundreds of stupid mistakes. And today, I want to share them with you.
Today, You Have the Power to Choose…
You can keep doing what you’re doing. In ten years, you might have a profitable business. But you might be barely making ends meet or even be back in the Dilbert cubicle.
You can hire a coach to help get you off to a good start. That will cost you $10,000 or more, and they’ll likely just put you through a program similar to this one.
Or you can join Standout Solopreneur and put your business on a solid foundation for years of growth and profits in just 7 days.
You’ll get advanced coaching for your business. And you’ll inject your business with the rocket-fuel it deserves.
Best of all, your investment will be a fraction of what you’d pay elsewhere. Because I really do believe in paying it forward.
For the value you get in this training, I could easily charge the same $10,000 other coaches charge.
My business manager insisted we price this training at least $2,000. But I’m committed to helping you step into freedom and profits. So I’m pushing back.
Today, you’ll get everything for just $997.
That’s 7 in-depth training videos and your workbook, which transforms into a fully fleshed out business plan.
Plus, your bonus training: the Authority Journey™ audio training and Solopreneur Mindset of Success, together a $246 value.
There’s no denying the value. In fact, you’ll likely earn back your investment with your first client.
And if you’re dissatisfied for any reason, all you have to do is let me know. I’ll work with you to make it work, and if we can’t find a good solution, I’ll happily refund every penny you’ve invested.
So the real question is this…
What is your independence and financial security worth to you?
Sure, you can keep relying on other people to fund your life. But when you do that, you can only reach the goals they let you achieve.
As a Standout Solopreneur, you’re in the driver’s seat. You control where you go, how fast, and on what terms.
Your Smart Investment Is an Investment in YOU
In Standout Solopreneur, I’ll show you how to create a brand that doesn’t just stand out, it magnetically attracts your best clients.
I’ll give you the same advice and insights I usually reserve for my best clients — the same insights I use to double or even triple their growth.
So what will it be?
Will you flounder for ten years like I did?
Or will you decide right now that your idea is worth a 7-day investment to make sure it takes off?
Will you continue to dream about running your own business? Or will you take just one step of faith to become a Standout Solopreneur?
2020 uncovered a truth that few people fully understood before the pandemic: The safe bet is YOU. Not a job.
With Standout Solopreneur, you won’t just create a cushy “job,” you’ll build a business that you can be proud of. And you’ll have a seasoned coach by your side, showing you the best route to short-cut your success journey.
I’m giving you the opportunity of a lifetime. Will you take it?
© Kathryn Aragon