Solopreneur Life is dedicated to solopreneurs and freelancers who are ready to build a business they love.
You may work alone, but at Solopreneur Life, you’re not alone.
Hi, my name is Kathryn Aragon, and I’m the founder of Solopreneur Life.
After launching my business 3 times, I realized that freelancers aren’t getting the key information they need to actually succeed.
For me , Launch 1 was a belly flop.
I had a skill and I was eager to find clients. But I had no clue where to find them.
In desperation, I rewrote the sales letter a local business send in the mail. Then I visited their office and asked to see the owner.
I sat in across from Mr. Stogner’s desk and told him I could improve his letter. Then I handed him my rewrite.
His eyebrows shot up and he smiled. And after a few minutes of negotiations, he offered me $100 for the letter.
That first sale is sweet, no matter how small it may be!
I celebrated and savored that moment.
But sadly, I couldn’t get traction. So I used the sales pieces I had developed to persuade my (imaginary) prospects to secure a job as a corporate copywriter.
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Launch 2 came several years later. I was tired of life in a cubical. I was worn down by office politics and the lack of control I had over my own future.
This launch went a lot smoother.
I had a portfolio. I knew what the inside of a marketing department looked like and what they needed.
I also had a better idea of how to sell my services.
But I still had a lot to learn about growing a business.
It didn’t help that 12 months after Launch #2, I had a spinal cord injury that left me flat on my back for four years.
That’s right. Not only was I trying to run a business from bed, I was trying to relearn the basics of life: sitting up… walking… even feeding myself.
But this time, my business flourished. I was working with industry-leading companies like Crazy Egg and Digital Marketer.
In just two years, I hit six figures.
I like to think I could have done it sooner without the spinal cord injury, but life throws one curve ball after another.
If it hadn’t been that injury, it might have been something else.
Fast forward several years.
After four stem-cell therapies, I finally put away the walker. And if you looked at me, you wouldn’t know I shouldn’t be walking.
Even today, you might wonder why my posture is bad, but hey, I can live with that! I’m walking!
A few months after that last stem cell treatment, I was diagnosed with breast cancer. So here I was again, fighting for my life. Working through it all.
If you’ve been doing this for any length of time, you know what I’m talking about.
Our biggest challenge as freelancers is that we don’t get paid if we take time off.
Not unless you’ve built a business that doesn’t rely 100% on you to operate.
So on the day of my last cancer treatment, when Sales Hacker reached out to see if I’d be interested in running their content program, I said yes.
Paid time off, right?
It was a good trade, I thought.
Until it wasn’t.
This job was remote, so it wasn’t life in a cubicle. But I was still trading my freedom for a paycheck.
And no matter how great the corporate values sound, you still run into politics and power struggles.
Which brings us to Launch #3.
Yes, strategist that I am, I decided the middle of a pandemic was a good time to launch my solopreneur business again.
But this time, I had knowledge, experience, and authority. It only took six months to match my salary and remove the income cap.
You see, every job is going to put a glass ceiling over your earning potential. They decide how far you can go. They decide what your value is.
As a solopreneur, you’re in control.
There’s no one holding you back. When you’ve got a vision, you can go full-throttle building it.
I don’t know about you, but I love that about going solo.
And that’s when I realized…
We’re not getting the full story. Most trainers who sell you on the idea of going solo…
They’re not equipping you to succeed. They’re not telling you how to get clients, how to build your business, how to build your authority to the point that getting clients is easy.
And it is.
If you know how.
Which is why I created Solopreneur Life.
This is my passion project. It’s where I can give back and help you accelerate your journey to success.
Instead of taking the slow road, figuring everything out for yourself, join me here, and let’s build together.
Solopreneur Life is your source for the strategies, insights, and support you need to succeed.
I’ll show you how to build a business you love. So you can spend your time where you want, when you want, with whom you want — because you call the shots in your life and business.